Monopoly is the world’s favourite family game board game, which usually played by people with their friends or family in leisure time. But now it is the theme of a successful promotional campaign to McDonald’s, which had been conducted in the US, UK and Austral. The campaigns received a great success to booming the sales of McDonald’s of designated food, and this campaign is brought back to McDonald’s Australia again in recent month. People can purchase the selected food in store to get the tickets that sticked on the packages of burgers, soft drinks or hush brown. Each game sticker will be printed on a message to see whether people are winners. Some of the tickets are named as the properties such as ‘Bond Street’ on the Monopoly gameboard or some of them may be instant win. To collect and complete the Monopoly property sets, people were given opportunities to gain the great prizes such as Jeep compass or patrlot or UK holiday trip. I like this campaign and it is an brilliant idea to appeal people to purchase the food in McDonald’s. One of my friend ate the food from McDonald’s in each of her meal so that she can collect more tickets. On the official website of McDonald’s, people can also register and get their collection of tickets in record so that they do not have to always keep the tickets in pocket. The website also provide the numbers of the prizes left for people to check the available chances to win a certain prize. It is actually a strategy to increase customers’ motivation to purchase the food in McDonald’s since they perceive that they still have chance to win the prizes while they saw there are still lots of prizes available.
The Facebook page of McDonalds’ reveals that almost 2,000,000 people visit the official Facebook page of the company and more than 1,000,000 of them ‘like’ this page, which means that these 1,081,431 people will receive the message of any campaigns that McDonald’s posted on its Facebook page. It is the most effective tools of message exposure to McDonald’s.
Also, there is a Facebook page (unofficial one) called ‘McDonalds Monopoly Millionaire – Australia’ for the people share, swap, or sell theirs tickets to other players. Although some rare tickets of the great prizes are difficult to collected and completed, people still will purchase the food and attempt to collect more tickets to win. Two posts on the Facebook are creative – People can share their photos with non-grown moustache to become a Monopoly Man, which is a lovely idea and people who love to take selfie would definitely enjoy to participate in. The other one is also a share event to share your wins of with #monopolyatmaccas# on Facebook so that you will be in the mosaic of Maccas. These posts would gain more shares and comments for the campaign so that more people will participate to the events.
What’s more, McDonald’s not only promoted the game one its website but also through Youtube Video. There are around 1700 clicks on the Youtube video below. One of the reasons is because more than 3000 fans of the brand subscribed ‘McDonald’s Australia‘ on its Youtube channel. It is one of the complemented social media tools to the Facebook page of Macca’s for early promotion of the campaign, which also increased people’s awareness of the campaign and induce their purchases.
Source
Marketing Digiter 
In HongKong MCD also hold Monopoly campaign every year but they do not have much social media support like Australia’s MCD dose. Glad to know that there is an unofficial fb page in AUS allow ppl to share and swap their tickets since in HK every time when i close to the prizes, there is no way for me get the missing ticket 😥
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Haha. I knew that it’s a bit disappointed that there was no Facebook page for people to swap, but you can definitely play this game in McDonald’s Australia. But it is true that there are some rare tickets for collecting three or four streets or stations. So even people can swap on unoffical Facebook, there are only in small numbers. If you are playing this game, you should be quicker to see if others have those rare tickets and swap quickly. 🙂
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we’ll convince whose got the ultimate us v the rest v on own
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