Do you know SEO?
According to Eric Peterson, who is a JupiterResearch senior analyst, said that SEO was to attempt to modify some stuff on your company or organization webpage for improving the quality of your organic ranking at thee big search engine. In the other words, it is the tools to assist companies to push up its rankings while people search keywords that relevant to the specific companies. Companies can get approach to its target markets more easily through improving its rankings on search engine such as Google. It also could be services provided by the SEO consultant organizations, which will get paid for improving rankings of the website of certain organizations. These consultant organizations are now becoming more and more important to the companies’ online marketing since most of the companies have their online stores and social media page. They want to increase numbers of visitors and generate more sales online as well as offline. The SEO consultants can provide the professional opinions to companies to gaining a better ranking on research engine. Based on my research, there are some strategies for companies to consider for improving rankings, which are including
- Publish the relevant content on official sites ore Social network pages (such as Facebook page)
- Update the contents of products or campaigns regularly
- To know the importances of metadata when designing the websites, companies should have space between the ‘head’ tag on each webpage so that to insert metadata. It is the most significant information of the website design.
- Companies should also have a link-worthy site, which to create relevant links within the text instead of with click here. ‘Click here’ has no value to the search engine, which will not contribute to the improvement of searching rankings.
- Use alt tags for video or visual media could also strengthen the search of ‘ ‘keywords’ because the simple descriptions of the media could improve the chances of search from companies target markets.
Sources from
http://www.mtu.edu/umc/services/web/seo/ http://www.techworld.com.au/article/146493/what_seo_/
Marketing Digiter 
If company want get to the top of the rank why don’t just use paid search such as PPC( Paid per click)?
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Hope my post was’t confused you because I haven’t edited it and sent it out accidentally. So now I just edited it again. I think the paid search tools like PPC are one of the strategies for companies to utilise for improving rankings. The most essential way to improve the company on search rankings is to have a better construction of its webpage. Otherwise, people would not be attracted to purchase products or visit the company website even a certain company webpage is ranked at the top on the search engine.
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… you are right.. i am also confused since your havent edited well.. haha
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Sorry that makes you confused cuz I sent it out from my phone accidently before I edited it. 😀
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SEO is a great way for organisations to gain exposure online, through search. However, some organisations haven’t quite got the hang of it and they can gain prime search position with some phrases used, however on other phrases they may not come up at all. I think organisations really need to define their SEO to ensure they are getting the greatest range of exposure that is possible and affordable for their budget!
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Yeah, I agree with you! It is always smart for companies to define SEO to their organisations and have self-developed strategies for small businesses because they have less budget. Unlike some large organisation. They should come up with some SEO plans rather than recruit a consulatant team for SEO.
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