IKEA – Be the first one to tag it, and You can win it!!!
IKEA conducted a brillant campagin for promoting its new store in Malmo, Sweden by 2009. This campaign used the tagging tool on Facebook to promote the items in store. A Facebook page was created for store manager to post 12 photos of IKEA showrooms within two weeks promotional period. The person who first tagged the item in the showroom picture will win the specific item. Thoudsands of people tagged and shared the competition on their timeline once IKEA post the photos on the Facebook page. IKEA received a great success from the campaign by the time people share the competiton to their friends to spead the message to the crowd all over the world. People also give the comments to share their purchasing and using experiences of IKEA products. This campaign not only increase numbers of people’s tag and like but also booms the sales of those items. Even though people may not win the items, they still will be attracted by the showroom picture and go to purchase Ikea’s products in the new store.
Another successful campaign from IKEA was pursued in the US via Facebook again. IKEA gave discounts and freebies to customers who go shopping with friends in IKEA stores. Similarly, a built-in feature of Facebook was used for promotion again in this campaign. People can participate the event through register and invit firends on Facebook to receive offers. These two campaigns were both pursued via Facebook built-in features without any costs to IKEA whereas they are effective and succesfully increased numbers of people shares and expousures of the business strategies.
Source
http://adsoftheworld.com/media/online/ikea_facebook_showroom
http://www.morevisibility.com/blogs/social-media/increase-exposure-with-facebook-tagging.html
Marketing Digiter 
Tagging yourself/others on irrelevant photos (i.e. the photo without your face) would look like spams though – its just like what Facebook online sellers do nowadays, they tag people on their product photo and try to get their notice. It just looks stupid. However, this IKEA campaign is voluntary.. but my point is, it still looks stupid tagging myself on a product!! Lol
Thanks for your post anyway, I’ve enjoyed and would actually like to get the free IKEA product (without tagging myself though, maybe just sharing links)!
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Hey, good to know that you enjoyed this post. I agree that people would feel stupid to tag themselves in photos without them. But I think this tag campaign is for people to tag the items in the photos and type in the name of the products. So it won’t be so stupid because you just tag items’ name but not your name. So for me, it would be fine to get involved to this campaign or it’s more like a competition because the person who first tag the item they will win. Thanks for your comment!!:)
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IKEA is good at use social media to engage with their customer. The free “first tagged item” is really a great gimmick. just wondering is this campaign not holding in Australia?! If yes, I guess it is because Australia Ikea is operate in franchises system so some campaign may not holding in Australia.
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So from my research, I don’t think IKEA did the same campaign in Australia. I think it may because the IKEA in Australia has been well-developed and the one in Sweden was still young and new-established. But I do find some interesting campaign that held by IKEA Australia, which is the campaign for people to stay in the showroom for whole night. IKEA Australia allows people to stay in the showroom whole night to stay and sleep in the showrooms with strangers. It is weird but interesting for engaging the IKEA fans to have trails in their showrooms. If you want to know more about this, you can read this. http://www.pedestrian.tv/news/arts-and-culture/ikea-australia-are-letting-people-sleep-in-their-s/f8737edc-2962-4d61-9b60-573048a33c84.htm
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Never knew IKEA have this kind of campaign. Its very interesting!
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Oh, really? I also knew this from browsing in Youtube. You may want to know one of the campaigns in Australia, which is sleep in the showroom of IKEA for one night. This is quite interesting and I reckon it’s good for IKEA to have events to engage its customers or fans. I like those campaigns conducted by IKEA!! It is just so smart!! 🙂
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IKEA does a great job in social media. They also using social catalog to increase brand awareness, customer involvement… This is a smart way to using Instagram or Facebook as a social catalog which using existing customer as a way reach new customers. They also launched their own social catalog via their mobile app.
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Hey, I did read this from your blog and I agree with you. IKEA is always a great brand to help people to have fun with families. But I reckon its official website is not that well-developed because last time I tried to book the crawfish party tickets was quite confused for me to link to the right website. Did you visit its website before? What do you think?
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