Do you have Pinterest?? What do you use it for??
Pinterest is an image-centric social media, which is a visual discovery tool for people to find ideas for their projects and interests. Once people have an account of Pinterest, they will have a webpage as a pin board for them to save or collect the images that relevant to their interests or projects. Pinterest users can post and share pictures that created by themselves on the website as well as save their favourite images that from other users as their collections by simply clicking ‘Pin it’ on the pictures. If you want to know why Pinterest works. Watch the video below. XD
How to Pin it?!
Facebook or Twitter page are not the only social media for companies to promote their products or services. Pinterest is now becoming an effective tool for business to release their products visually. For instance, H&M on Pinterest releases its new series of products for attracting customers to walk in stores or shop online to purchase the stunning outfits on the photos. Photos that have a gorgeous or famous model could easily appeal people to stop and zoom in the pictures. It is most straightforward visual communications to customers, who are the customers want to have the same perfect-matching outfits as the models in the pictures. They will simply pin it in their collection of pictures or purchase the products soon. With only 1,942 pins, H&M have had 59,030 followers. People can pin the latest fashion and must-have pieces as well as get inspiration of their outfits with the ‘pins’. It is also a consultant to assist people in selecting and picking the best outfits for them.
Besides, when you search ‘H&M’ as keyword on Pinterest search engine, there are plenty of people’s sharing of their own daily outfits with matching H&M clothes or shoes. It is also the other ways of brand exposure from the fans of H&M.
A successful example of Pinterest marketing is from The Real Simple Magazine, which has had 542,028 followers. It is the magazine that launched by Time inc. in 2000 to provide creative, practical and inspiring solutions that help people to make life easier. For the coming Hollowed, the magazine released 292 pins on its board of Halloween to help people to celebrate the festival. To a magazine, it is actually some kind of reducing the sales of the printed magazine but it increase awareness and raise customers’ interests of the magazine. People may be attracted to purchase the magazines if they want to read more descriptions of the solutions, which are beyond the limited information with pictures on Real Simple on Pinterest.
Sources from
Marketing Digiter 
When I use Pinterest I don’t usually look at the comments. In my perspective, I think Pinterest is a little bit like a magazine with lots of pictures or ads inside. Pinterest is a good platform for sharing ideas around. If I need some new ideas of Nail Art design, I would search for it on this platform and heaps of images will show up. Save so much time and is better than Google images search.
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You are definitely right to use Pinterest for coming up with ideas. In fact, I reckon Pinterest are usually getting people’s eyes concentrated on the images, which is the most important element that businesses should consider to promote their products. It would be an effective tool for especially to fashion industry and also magazine business. Thanks for your comments, Mandy.
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I am big fans of image-centric social media : P
Pinterest seems more functional than Instagram. thanks for showing me how to use this App. It a just perfect time for me to getting know of this app. i will find my Halloween party idea there.
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Good to hear that my post is helpful to your events. Pinterest is going to help you for your parties and also you can pin your interest other than getting idea for an events. Can’t wait to see how successful of your party will be!! XD
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it looks like another instagram….. I cant find any intereting thing in this tool… Sorry, but it still be a way that using in digital marketing.
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So this tool is a bit similar as Instagram but focus more on helping people to generate and gather some idea from the pictures. But Instagram is more like a tool for people to share their daily experience, selfies, which much more than same as Facebook, Twitter. The pictures on Pinterest are categorised better than Instagram as a more useful tool for people Pin in their pin boards collections and get them to have ideas for parties, events, home decorations. I would prefer say it is much more similar as the Chinese social platforms – ‘Meilishuo’ & ‘Mogujie’, which are the platforms for people to promote their online business in clothes industry
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Interesting ! i would like to give it a shot 🙂 thanks for your post
now i have something to play with instead of instagram and Facebook:)
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Good to hear that my post did inspire you to have a try to use a new social media tool. You would definitely love it when you use it. 🙂
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