My Favourite Cover Band – Against The Current

Today’s blog I want to introduce my favourite cover band  & How they promote the band’s covers via social media.

Youtube is one of the best social media for people to discover some interesting videos and it is also the way for people to share their videos to the world. Against the current is a band from New York, which produce their covers of music on Youtube video. It is a three-member brand from which including Chrissy Costanza – Lead Vocals, Dan Gow – Vocals & Guitar, Will Ferri – Drums. I knew this brand through browsing and watching music video on the Youtube. It is a young group but it has received around 645,041 subscribers and more than 37,000,000 views since the band started to its post on Youtube in 2011.

The band first uploaded their covers of the popular songs such as ‘Beauty And A Beat’, ‘She Looks So perfect’, ‘All Too Well and so on’. These covers were received more than 1,000,000 views. The Lead Vocal –  Chrissy Costanza has good voice and her band work hard to play instrutments and the music post-producion. After the successful exposure of the band’s covers, the band also releases some covers with their friends such as Alex Goot, who is also a famous song cover musician and have his own albums.

Besides, Chrissy’s band also start to make and produce their original songs on Youtube video and give concerts in the worldwide. All these information of the new songs releases, concerts can be found on the Facebook page, Twitter page, Google+ and iTunes store. These social network platforms are the most effective social media tools for musicians to promote their songs and communicate to the fans of the band. The band updates the posts that relevant to the band constantly so that engage people to discuss and communicate their new covers or new original songs. To promote the music of bands or cover bands, it seems that social media plays the most important role  to the exposure of the music. The audiences certainly would like to go into the Youtube channel to listen to your new songs so you may receive more and more subscribers. However, to increase the numbers of subscribers, social network will be extraordinary significant because it would provide benefits to engage more people to become fans of the band. It is going to increase people’s awareness of the band as well as have interactions with existing fans. Based on my research, the strategies of promoting a band are including

• The band should have clear contents and provide reasons for people to watch their video and listen to their covers. Youtube channel would be the best tool for cover bands to promote their newest songs. The songs that have been released and achieved such a great success, which have proven that Against The Current have implemented this strategy effectively.
• It provides strengths for musicians to have covers on some popular or well-known songs because people would search their favourite or the recently popular songs. Meanwhile, the covers will be easily to be shown in the results. Against The Current have put lots efforts on the covers and gain more and more fans because of their covers.
• The band can also have a video-log while they have tour so that to capture and excite fans since people would love to watch musicians out of their elements. Against The Current usually have some posts to discuss their tours on its Facebook page, which receive lots of comments for the posts.
• The band ought to have some video posts to introduce the band and encourage people to leave comments, and Against The Current have done very well on this. It is because at the end of all their video, they will have a brief introduction of themselves.
• Live shows should be given and posted on Youtube video as the return of loyal fans’ support as well as getting more new ears. Against The Current also work hard on giving some mini concerts and write some original songs for giving their fans best show.

Source from

http://www.band-brand.com/how-to/5-ways-to-promote-your-band-on-youtube/

Pin Your interests!! – Pinterest

Do you have Pinterest?? What do you use it for??

Pinterest  is an image-centric social media, which is a visual discovery tool for people to find ideas for their projects and interests. Once people have an account of Pinterest, they will have a webpage as a pin board for them to save or collect the images that relevant to their interests or projects. Pinterest users can post and share pictures that created by themselves on the website as well as save their favourite images that from other users as their collections by simply clicking ‘Pin it’ on the pictures. If you want to know why Pinterest works. Watch the video below. XD

How to Pin it?!

Facebook or Twitter page are not the only social media for companies to promote their products or services. Pinterest is now becoming an effective tool for business to release their products visually. For instance, H&M on Pinterest releases its new series of products for attracting customers to walk in stores or shop online to purchase the stunning outfits on the photos. Photos that have a gorgeous or famous model could easily appeal people to stop and zoom in the pictures. It is most straightforward visual communications to customers, who are the customers want to have the same perfect-matching outfits as the models in the pictures. They will simply pin it in their collection of pictures or purchase the products soon. With only 1,942 pins, H&M have had 59,030 followers. People can pin the latest fashion and must-have pieces as well as get inspiration of their outfits with the ‘pins’. It is also a consultant to assist people in selecting and picking the best outfits for them.

Besides, when you search ‘H&M’ as keyword on Pinterest search engine, there are plenty of people’s sharing of their own daily outfits with matching H&M clothes or shoes. It is also the other ways of brand exposure from the fans of H&M.

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A successful example of Pinterest marketing is from The Real Simple Magazine, which has had 542,028 followers. It is the magazine that launched by Time inc. in 2000 to provide creative, practical and inspiring solutions that help people to make life easier. For the coming Hollowed, the magazine released 292 pins on its board of Halloween to help people to celebrate the festival. To a magazine, it is actually some kind of reducing the sales of the printed magazine but it increase awareness and raise customers’ interests of the magazine. People may be attracted to purchase the magazines if they want to read more descriptions of the solutions, which are beyond the limited information with pictures on Real Simple on Pinterest.

Sources from

http://www.entrepreneur.com/article/228181

Search engine optimization (SEO) to Digital Marketing

Do you know SEO?

According to Eric Peterson, who is a JupiterResearch senior analyst, said that SEO was to attempt to modify some stuff on your company or organization webpage for improving the quality of your organic ranking at thee big search engine. In the other words, it is the tools to assist companies to push up its rankings while people search keywords that relevant to the specific companies. Companies can get approach to its target markets more easily through improving its rankings on search engine such as Google. It also could be services provided by the SEO consultant organizations, which will get paid for improving rankings of the website of certain organizations. These consultant organizations are now becoming more and more important to the companies’ online marketing since most of the companies have their online stores and social media page. They want to increase numbers of visitors and generate more sales online as well as offline. The SEO consultants can provide the professional opinions to companies to gaining a better ranking on research engine. Based on my research, there are some strategies for companies to consider for improving rankings, which are including

• Publish the relevant content on official sites ore Social network pages (such as Facebook page)
• Update the contents of products or campaigns regularly
• To know the importances of metadata when designing the websites, companies should have space between the ‘head’ tag on each webpage so that to insert metadata. It is the most significant information of the website design.
• Companies should also have a link-worthy site, which to create relevant links within the text instead of with click here. ‘Click here’ has no value to the search engine, which will not contribute to the improvement of searching rankings.
• Use alt tags for video or visual media could also strengthen the search of ‘ ‘keywords’ because the simple descriptions of the media could improve the chances of search from companies target markets.

Sources from

http://www.mtu.edu/umc/services/web/seo/ http://www.techworld.com.au/article/146493/what_seo_/